#brand-modernization

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from3blmedia
1 week ago

Legacy Beauty Brand Mary Kay Debuts Miss Conceptions

Mary Kay Inc., a global beauty powerhouse with 60+ years of innovation, is furthering its mission of enriching the lives of women worldwide with the launch of Miss Conceptions. This bold new social media series leans into "real talk" to address longstanding myths about the brand with humor, authenticity, and cultural relevance. Through short-form, shareable content, Miss Conceptions introduces a fresh digital persona that empowers the next generation of beauty lovers and aspiring entrepreneurs while sharing facts about the company.
Marketing
Food & drink
fromFood & Beverage Magazine
2 weeks ago

The True Cost and Impact of Rebranding Legacy Restaurants: Inside Cracker Barrel's Transformation - Food & Beverage Magazine

Comprehensive rebranding of legacy restaurants can require massive investment and operational overhaul, balancing modernization benefits against significant financial and customer-retention risks.
Silicon Valley food
fromFast Company
2 months ago

Auntie Anne's is rebranding for a future with fewer shopping malls

Auntie Anne's is modernizing 150 stores to appeal to millennial and Gen Z consumers by incorporating features for digital convenience and a fresh visual identity.
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