Auntie Anne's is adapting to changing consumer habits by remodeling 150 stores with a modern concept aimed at millennial and Gen Z customers. The new design features a dedicated mobile order pickup area, a transparent kitchen view, and bold visual identity updates. This initiative responds to consumer demands for speed, accessibility, and engaging experiences. Auntie Anne's maintains its heritage within malls while also looking to grow in new locations. The modernized look aims to refresh the brand's appeal to the evolving snack market.
Consumer expectations have shifted, especially around digital convenience, off-premise access, and visual appeal. The redesigned stores were made to meet those expectations.
It reflects how guests want to engage today with speed, transparency, and a space that feels fresh and energetic.
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