"The 2024 holiday season showed that e-commerce is being reshaped by a consumer who now prefers to transact on smaller screens and lean on generative AI-powered services to shop more efficiently," Vivek Pandya, lead analyst at Adobe Digital Insights, said in a statement.
"Discounts drove sales throughout the season, especially on higher-priced items like electronics and appliances. The share-of-units-sold for the highest-priced goods rose 21%," showcasing strong consumer demand amidst ongoing price sensitivity.
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