Chipotle will continue focusing on lunch and dinner while streamlining its digital capabilities, but adding breakfast burritos is not in the cards.
The difficulties of launching breakfast offerings, namely the expense of getting a whole third meal up and running, wasn't worth it when their chicken, steak, carnitas, and barbacoa offerings were doing so well.
To serve breakfast, Chipotle employees would have to show up even earlier than their current 7 a.m. start time, complicating operations further.
Dulles International Airport Chipotle location sells breakfast burritos, featuring two options: an egg and cheese breakfast burrito.
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