Target is offering Cyber Monday deals in stores as well as online for the first time, spreading the sales over two days to prevent website issues.
Last year, Target's website buckled under traffic during Cyber Monday, prompting the company to implement measures like virtual waiting lines to manage demand.
To meet shopper expectations, Target is ensuring that the same Cyber Monday deals are available in stores and online, acknowledging competitive pressures.
Target's Chief Information Officer expressed confidence in the website's capability to handle greater traffic volumes compared to the previous year.
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