Costco’s intentional ‘treasure hunt’ style shopping encourages exploration, making finding items challenging; using Instacart can streamline the experience by checking stock from home.
Instacart allows users to view available items at Costco without visiting the store, but limitations exist, particularly with liquor offerings depending on location.
Costco remains primarily a brick-and-mortar retailer, with a limited online presence that struggles due to high inventory turnover and multiple global locations.
The purpose of Costco’s layout is to enhance in-store exploration, attracting shoppers to discover new products, despite it complicating the shopping process.
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