The Chicken Big Mac, available from October 10, replaces beef patties with fried chicken, boasting classic toppings to cater to growing U.S. chicken demand.
Since its UK success in 2022, interest in the Chicken Big Mac surged among U.S. customers, reflecting McDonald's strategic move to boost menu variety amid competition.
McDonald's CEO noted that chicken sales now rival beef, indicating a strategic shift which reflects growing customer preference, particularly as inflation affects dining habits.
In response to slowing fast-food traffic, McDonald's is expanding their chicken offerings as part of a wider strategy, including continuing value deals and testing new items.
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