The rebranding of Sandisk features a new logo inspired by "a single point of data," marking a departure from its traditional inter-capped styling since 1995. By adopting a bolder slab serif font and a pixel-driven design, the company aims to symbolize the collaboration and partnerships necessary to explore new possibilities in the industry. This change comes in anticipation of a planned spinoff from parent company Western Digital, originally announced last year.
The new logo retains the open "D" from the previous design but pairs it with a fresh pixel-inspired "S." This design choice is meant to reflect the company's mission of collaboration and the innovation that comes from it. As Sandisk embarks on this rebranding journey, it signals a step towards embracing modernity and aligning with ongoing industry trends, particularly ahead of the scheduled spinoff from Western Digital.
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