Mika Nishimura, a design professor, describes Hello Kitty's adaptability as a "shrewd" product strategy, allowing her to resonate across various markets, fashion, and entertainment.
American feminists have criticized Hello Kitty for her silence, but in Japan, she's seen as an embodiment of the viewer's feelings, adapting to match their moods.
Sanrio has embraced modern technology to celebrate Hello Kitty's 50th anniversary, utilizing platforms like TikTok and Roblox to keep her relevant with new generations.
Hello Kitty's semicentennial celebration reflects her continued success in commerce, with exclusive merchandise releases like a gold coin pendant and other luxury items.
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