#sanrio

#sanrio

"Our goal here is for people to make memories with each other, with Hello Kitty," Chien told San Jose Spotlight. "The more we can do that, the more we feel like we've succeeded."

From now through May 31, players can hunt for Nisetama-san, an elusive character who rewards those who capture his photo with Egg Yolks for prizes.

The UNDERCOVER x Sanrio collaboration celebrates Sanrio's 50th anniversary, merging nostalgic characters with UNDERCOVER's edgy designs to create a unique, stylish collection.