"Much of that loss can be attributed to new Gen Z voters, who were the age group that supported Joe Biden by the widest margin."
"Trump is implementing a strategy aimed at connecting with Gen Z culture, which includes engaging with so-called gym bros, a phenomenon that has gained significant traction on social media in recent years."
"Studies suggest that muscular men are often perceived as more conservative and less supportive of social and economic equality than their less physically dominant peers."
"The hashtag #gymbro has been used over 1.7 million times on Instagram, showcasing the overlap with audiences of influencers like Logan Paul and the Nelk Boys."
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