During Alphabet Inc.'s earnings call, CEO Sundar Pichai discussed the future monetization strategies for Gemini AI, hinting at the possible introduction of advertisements alongside existing subscription models. He emphasized the importance of prioritizing user experience while exploring native advertising concepts, comparing Gemini's potential ad strategy to YouTube's. Currently, the main focus is on driving adoption through free and premium subscriptions, but with a significant user base of over two billion across various Google products, Pichai sees advertising as a viable long-term strategy.
Sundar Pichai confirmed the likely future integration of advertising into Gemini AI, noting a focus on user experience while expanding monetization options.
Pichai highlighted that they have innovative ideas for native ads and will mirror options offered on YouTube, but for now focus remains on subscriptions.
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