As the Google November 2024 core update rolled out, site movements were significant for some, while many SEOs reported minimal ranking changes, leading to uncertainty.
Despite notable fluctuations reported by some, the high-level search volatility tools indicate a calmer environment than expected for a core update, leaving many SEOs confused.
Tracking the update, Glenn Gabe highlighted observable swings in search visibility across various sites, suggesting that while some benefit, the broader impact is unclear.
While some sites experienced a resurgence in Google Discover and organic traffic, a majority of SEOs find their sites unchanged, emphasizing the update's selective effects.
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