Since the rollout of the November 2024 Core Update, we are witnessing significant increases in volatility within Google search rankings, especially as we approach the holiday season.
The tracking tools highlight a recent spike in ranking volatility, contrasting with the previous calm phase experienced during the initial rollout of the update.
SEO community feedback indicates widespread dissatisfaction, with many reporting substantial drops in traffic across various regions, including the USA, Canada, UK, and Australia.
Despite a lull following the update's second week, recent days have shown a resurgence in volatility, leaving some in the SEO community concerned about the state of SERPs.
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