Google is testing a new feature where reviews can be displayed within the photos carousel of a Google Business Profile. This change aims to enhance user engagement by incorporating snippets of customer feedback alongside visual content.
This approach could be beneficial for businesses that receive mostly positive reviews, as showcasing these favorable insights might attract customers. However, there’s potential for negative reviews to impact the perception of a business unfairly.
David Hills spotted the feature in action and noted that so far, only three reviews are displayed per profile, with additional snippets accessible by scrolling through the photos, indicating a more integrated experience.
Hills expressed his hopes that Google would selectively show positive reviews in this new format. The integration of review snippets with images could help improve the visual and informational appeal of business profiles.
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