Google has enhanced its Google Ads Performance Max program by introducing the label 'private search term' for queries that are searched by fewer than 50 unique users within a 90-day period. This change aims to provide greater clarity to advertisers regarding which search queries are being hidden from the search terms report. By making this distinction clearer, Google is addressing concerns about the opacity of data in advertising performance, allowing marketers to understand their query data more effectively and adjust their strategies accordingly.
In the Google Ads Performance Max search category, queries searched by fewer than 50 unique users over the past 90 days are now labeled as 'private search term'.
Google Ads is now providing transparency by informing advertisers when certain queries fall below the threshold to be reported in the search terms.
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