The election underscored the necessity for companies to adapt their communication strategies by engaging with the new influencing voices that resonate with diverse audiences.
Executives are increasingly looking for ways to reach audiences who engage with alternative media, realizing that traditional media channels may no longer be effective.
Nikhil Deogun emphasized that companies are reevaluating their outreach methods and seeking diverse platforms to transmit their messaging after the changing political landscape.
Brunswick's introduction of the 'newsfluencer' concept indicates a shift in corporate communications, urging businesses to embrace new channels for effective audience engagement.
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