Gartner's forecast anticipates a 25% decline in mobile app usage by 2027, attributing this shift to the rise of AI-powered assistants that users are expected to prefer.
Emily Weiss emphasized that marketers will need to adapt to decreased mobile app usage, which will lead to diminished first-party data collection and reduced mobile push notifications.
With the anticipated rise of generative AI, Gartner predicts over 33% of web content will be tailored for AI-driven searches by 2026, revolutionizing content creation.
Weiss cautioned businesses to hire staff with expertise in generative AI, as it significantly influences content performance in search algorithms, impacting overall visibility.
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