Kennedy and Burt utilized Instagram not just for promotion but as a fundamental tool for building their gallery's audience and connecting with key art community figures.
Despite facing skepticism from traditionalists, they demonstrated how social media could effectively challenge norms and reshape the gallery landscape, attracting attention towards their innovative methods.
Instagram has transformed how galleries operate, yet Kennedy noted that many established galleries still adhere to outdated visual conventions, hindering their potential for creativity.
With over 568,000 followers today, Unit’s success highlights how embracing social media can redefine success metrics in the contemporary art world.
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