From front to back: tech vice-president Dan Lake on Notonthehighstreet.com's tech strategy | Computer Weekly
Briefly

The big news from online marketplace Notonthehighstreet.com (NOTHS) is its new partnership with delivery platform Deliveroo, allowing speedy fulfilment options for consumers, especially personalised gifts.
Paul Wilkinson, Deliveroo's product director, praised his team's development of a new dedicated API for retail partners, ensuring consumers access up-to-date product and availability information effortlessly.
Dan Lake, vice-president for technology at NOTHS, noted the partnership with Deliveroo is beneficial, generating unprompted brand awareness for NOTHS despite not requiring a tech investment.
With 15 brands launching under NOTHS on Deliveroo, consumers can now quickly order personalised gifts, showcasing the growing trend of non-food retailers embracing rapid delivery services.
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