Despite a brief increase in viewership for some awards shows, communal live TV viewing in the U.S. is not what it used to be. The Super Bowl stands out as a significant exception—boasting an audience exceeding 100 million and commanding record ad prices of $8 million for 30-second slots. While major film franchises like Jurassic World are returning, the overall cinematic landscape sees many unnecessary remakes. New projects, such as Smurfs with Rihanna voicing Smurfette, reflect the trend of reviving beloved franchises amidst mixed audience interest.
In the US, the Super Bowl remains the most appealing event for advertisers, commanding an impressive audience while the traditional communal viewing landscape declines.
Despite recent awards shows experiencing a slight viewership uptick, shared live viewing continues to diminish, with sports being the notable exception.
With a record high of $8 million for a 30-second ad, the Super Bowl exemplifies how major companies are focused on maximized impact during their advertising.
The return of established franchises like Jurassic World amid cheaper alternatives reflects a nostalgic pull in today's cinematic landscape, yet many films still feel unnecessary.
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