Amazon's decision to shut down Freevee signals a strategic shift towards enhancing its Prime Video service, focusing more on ad revenues rather than free streaming options.
The Freevee originals, including popular shows like Jury Duty and Bosch: Legacy, will transition to Prime Video, making them accessible without a Prime membership.
An Amazon spokesperson indicated that simplifying the viewing experience for customers is a top priority, hence the phase-out of the Freevee branding.
With the closure of Freevee, production for new original shows has been halted, and existing shows will migrate to Prime Video, continuing availability for non-Prime users.
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