Fox Sports anticipates that last night's Super Bowl broadcast will achieve a record average audience of 126 million viewers across various television and streaming platforms, marking the second consecutive year of record viewership. The peak audience captivated 135.7 million viewers in the second quarter. The growth in audience numbers is partly due to Nielsen's expanded method of measuring out-of-home viewers this year. Additionally, 14.5 million streamed the game through platforms like Tubi, reflecting a resurgence in Super Bowl viewership after a decline due to cord-cutting.
Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming platforms, driven by new measurement methods and heightened interest.
The early data reveals that 14.5 million watched the Super Bowl on streaming platforms, with a significant contribution from Tubi, allowing the game to reach a wider audience.
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