Reach plc has observed a remarkable shift where its referral traffic from Google Search has decreased by 25% over the last year, highlighting a significant transition in traffic sources within their operations.
Martin Little emphasized the pivotal role of Google Discover in their strategy, noting that it has successfully compensated for declines in Google Search traffic, contributing 60% to 70% of their Google-driven site visits.
The nature of content discovery on Google Discover differs notably from traditional search, where understanding the 'curiosity gap' is crucial; this approach keeps essential information back, driving engagement.
Reach plc’s adoption of tailored headline strategies has been integral in maximizing traffic from Google Discover, focusing on what intrigues readers rather than conventional keyword-centric headlines.
Collection
[
|
...
]