"It's between what they can do in the summer and what they can do during the holidays. It gives you another twist around the calendar and a different season to be able to get people engaged." - Ronald Hill, marketing professor.
"We know consumers are eager for their apple and pumpkin spice favorites," said Rick Gomez, Target's chief commercial officer, while discussing their 650 new food items this fall.
This year's fall-themed products include pumpkin samosas from Trader Joe's and candles from Aldi, illustrating the growing trend of fall sales in retail.
Halloween sales have grown in the last few years, and early holiday shopping events like Amazon's Prime Day kick off in early October, expanding the fall shopping season.
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