The emergence of generative artificial intelligence tools that allow people to efficiently produce novel and detailed online reviews places merchants, service providers, and consumers in uncharted territory.
AI-infused text generation tools empower fraudsters to produce reviews faster and in greater volume, posing a significant challenge for consumers, especially during the holiday shopping season.
The Transparency Company reported that nearly 14% of 73 million analyzed reviews were likely fake, with a 'high degree of confidence' that 2.3 million were AI-generated.
Phony reviews have long plagued popular consumer websites like Amazon and Yelp, and now AI tools are intensifying this deceptive practice.
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