Existing institutions made this very patriarchal assumption that only one person in the relationship is ever really involved in managing the money, says Emily Luk.
The couple realized that combining finances for millennials marrying in their 30s wasn't simple, highlighting the complexity of managing shared financial responsibilities post-independence.
Plenty was created to address the financial management needs of couples, enabling both partners to deposit and withdraw funds, offering a more inclusive platform.
With Plenty, Luk and Allen aim to disrupt traditional financial management approaches for couples, fostering a shared financial experience that aligns with modern relationship dynamics.
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