New Jersey's attempt to run a $500,000 advertisement campaign opposing congestion pricing was thwarted by the MTA, which deemed the messages too political. The campaign aimed at encouraging New Yorkers to work from New Jersey under the Rise program faced rejection based on perceived advocacy concerns. The New Jersey Economic Development Authority backed this campaign, illustrating the state's frustration with the MTA's congestion pricing policy, which New Jersey officials view as a financial burden on its commuters. The MTA asserted that such ads could undermine crucial revenue sources and affect future income.
The MTA rejected New Jersey's proposed ads against congestion pricing, deeming them too political and conflicting with its revenue strategies, which incited backlash from state officials.
New Jersey attempted to promote its Rise program to alleviate congestion issues for New York commuters, but the MTA labeled the ads as political advocacy, not permissible.
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