Arnault's family is set to invest in Paris FC, taking a 55% stake in the football club, while aligning LVMH's interests with lucrative sports sponsorship opportunities.
Earlier this month, F1 announced a 10-year sponsorship deal with LVMH, marking a significant move for the luxury conglomerate as it seeks global engagement.
According to analyst Luca Solca, 'LVMH operates a global business and needs to find global audiences and global languages,' highlighting the importance of art and sport in this strategy.
Over the summer, LVMH invested around $163 million in the Olympic and Paralympic Games in Paris, demonstrating its commitment to leveraging high-profile sports events for brand visibility.
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