Retailers are adjusting their timelines to cater to customer demand for seasonal items, starting their holiday promotions earlier this year due to a compressed shopping season.
Samantha Kowalczyk represents many consumers who believe that seasonal flavors and scents should be available year-round, promoting joy and anticipation for upcoming holidays.
With Thanksgiving Day occurring earlier this year, retailers face increased pressure to entice shoppers to spend on seasonal products within a shorter time frame.
Stores like Bath and Body Works are responding to consumer trends by introducing holiday collections weeks in advance, indicating a shift in traditional retail calendars.
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