Senior designer Hollie Sanderson emphasizes that Roli's new identity aligns with its core values and resonates with a diverse audience, from learners to professionals.
Through collaboration with Roli, DixonBaxi gained authentic insights into their audiences, creating an identity that truly represents what drives musicians.
DixonBaxi developed Roli's tone of voice to be direct and welcoming, cutting through music tech jargon with simplicity and encouragement.
The balanced color palette inspired by the Circle of Fifths enhances Roli's brand warmth, creating an immersive experience with rich hues and brighter tones.
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