Tim Cook’s influence at Nike has been significant, as he helped guide the board through their leadership transition during a challenging time for the apparel brand. His experience and mentorship to the newly appointed CEO Elliott Hill underscore Cook's role as a key figure in CEO successions beyond Apple.
The trend of 'boomerang' CEOs, where former leaders return or successors follow in their predecessors' footsteps, showcases varied success rates across different companies, from Apple's strong growth under Cook to the unsettled transitions seen at companies like Starbucks and Twitter.
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