Cristiano Ronaldo launched his YouTube channel, UR Cristiano, in July, gaining 1 million subscribers in just 90 minutes and reaching 66.3 million by November 7, showcasing his massive appeal and brand.
Ronaldo considers his YouTube venture a side hobby, yet with the backing of Dentsu Creative Network and a Saudi production team, it is poised for significant growth and innovative content.
As the highest-paid athlete according to Forbes for the fourth consecutive year, Ronaldo's foray into content creation signifies the emerging trend of current athletes engaging in the creator economy, enhancing their brand outside of sports.
With plans for exclusive behind-the-scenes content about his life off the pitch, Ronaldo is set to expand his digital reach, continuing to capture audience interest with his multifaceted brand.
Collection
[
|
...
]