A political campaign against diversity, equity, and inclusion (DEI) initiatives is gaining traction, impacting major corporations such as Costco and Disney. Experts note that while challenges to DEI's legitimacy may not lead to drastic changes, they could instill fear regarding legal compliance among executives. As companies navigate this landscape, some are softening their DEI language, while others, like Costco, remain steadfast. The landscape reveals a balancing act as firms aim to uphold their commitment to DEI without attracting political backlash or legal challenges.
Experts told Business Insider that the highly publicized challenges to DEI could still have a chilling effect on corporate practices.
Companies are walking a line; they don't want to get into legal hot water, and yet they don't want to be seen as retreating from their core values.
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