Costco CEO Ron Vachris announced that Coca-Cola products will return to the food court this summer, reversing the company's switch to Pepsi in 2013. The decision has been met with mixed reactions on social media, but many members are excited about the nostalgic return of Coke, particularly the popular $1.50 hot dog and soda combo. Coca-Cola's market dominance is evident, holding over double the market share compared to Pepsi, significantly influencing Costco's decision to revert back to Coke products.
Costco will switch its food court fountain business back to Coca-Cola this summer, reversing a 2013 switch to Pepsi, confirmed by CEO Ron Vachris.
Coca-Cola holds a dominant market share in the US, with its classic drink at 19.2%, compared to Pepsi's 8.31%, highlighting Coke's market success.
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