To enhance social media success, posting consistently is crucial, as highlighted by Buffer's recent analysis. This study examined the engagement levels of over 100,000 users across various platforms, revealing that consistent posters achieved five times more engagement per post compared to those who were inconsistent. Even moderate consistency yielded four times more engagement. This emphasizes the importance of regular posting in navigating social media algorithms and audience behaviors, reinforcing a widely shared belief among industry experts.
The more you post, the better your chances of success on all social media platforms.
The most consistent posters received a whopping 5x more engagement than users who posted inconsistently.
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