Coca-Cola is set to launch its latest flavor, Coca-Cola Orange Cream, on February 10 in the U.S. and Canada. This new offering combines cola with orange and vanilla flavors, inspired by the nostalgic orange cream flavor, which has seen a resurgence in popularity recently. While Coca-Cola has made efforts to introduce new flavors, including the short-lived Coca-Cola Spiced, Orange Cream will remain available until at least the first quarter of 2026. The company is striving to innovate rapidly to meet fast-evolving consumer preferences and market trends.
Coca-Cola has been experimenting with new flavors to help keep customers engaged with its signature product. In 2022, it launched Coca-Cola Creations, a series of limited-edition Coke flavors in colorful cans and bottles.
Coca-Cola's North American marketing chief, Shakir Moin, said it used to take the company at least a year to develop a new product. But it's trying to move more quickly.
Orange cream - first introduced with the Creamsicle ice cream bar in 1937 - has enjoyed a recent renaissance, highlighted by offerings from Olipop and Carvel.
Coca-Cola Orange Cream won't be a permanent flavor but would remain on sale at least through the first quarter of 2026.
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