Coca-Cola has quietly dropped its earlier sustainability targets around plastic use and reusable containers, seemingly prioritizing cleaning up existing plastic waste instead.
The Ellen MacArthur Foundation's report revealed that numerous companies are failing to meet their plastics commitments, achieving only a 3% reduction in virgin plastic use since 2018.
Sam Pearse of Story of Stuff comments on corporate pledges, stating that companies often treat sustainability targets as optional rather than integral to business operations.
Coca-Cola's evolved strategy now focuses on weaker recycling targets rather than fundamental changes to reduce virgin plastic or increase reusable packaging.
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