Coca-Cola not only stands as the most popular soft drink globally, but its expansion into a diverse portfolio including over 300 beverage brands showcases its adaptive strategy.
Dr. John Pemberton’s original Coca-Cola syrup recipe remains one of the most highly protected trade secrets, allowing the company to sustain its market dominance for over a century.
Warren Buffett's long-standing admiration for Coca-Cola not only highlights its robust market presence, but also illustrates its steady annual growth and solid performance amid competition.
Focusing on high-growth brands has allowed Coca-Cola to dominate the non-alcoholic sector with a 40% market share, revealing its strong strategic positioning for international expansion.
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