Coca-Cola's commitment to a 25% reusable packaging target by 2030 has been abandoned, with campaigners accusing the company of greenwashing amidst its ongoing plastic waste issues.
The company previously vowed to sell 25% of drinks in refillable or returnable containers, but the commitment was quietly removed from its website before the global plastics summit.
Coca-Cola's updated sustainability targets now focus on increasing the use of recycled materials, including a promise of 35% to 40% recycled content in primary packaging.
The original reusable packaging pledge was deleted shortly after significant global negotiations on plastics, raising questions about the company's true commitment to sustainability.
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