Chipotle intends to "leverage that automation in the digital system only" and continues to prioritize human interaction at assembly lines for customized meals.
Scott Boatwright emphasized that human interaction is "a core equity of the Chipotle brand," ensuring that burritos are made by hand as long as possible.
While partially automating tasks like avocado preparation with the "Autocado" robot, Chipotle aims to preserve the human touch in serving its customers.
Criticism arose this year over portion sizes, with reports revealing significant discrepancies in weights among burrito bowls, raising concerns about food consistency.
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