C4 Energy Uses NIL to Build Long-Term Athlete Partnerships

I am eager to continue working with C4, an Austin-based brand, and uphold the legacy that Bijan began, ensuring a strong connection with both the community and the University of Texas.

Nutrabolt, the parent company of C4 Energy, has looked at NIL as an opportunity to build long-lasting relationships with athletes that start in college but transition to the next level, whenever the time comes.

C4 Energy built their NIL athlete roster from there, expanding their relationships with top college athletes that later transitioned into high-level NFL players.

While many brands have adopted a traditional transaction model, C4 Energy's approach with college athletes redefines sports marketing and focuses on relational engagement.

Read at NIL Daily On SI