#athlete-endorsements

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Marketing
fromESPN.com
1 week ago

Super Bowl 2026 commercials: Athletes include Serena, more

Super Bowl LX commercials feature star athletes and celebrities in high-priced ads, including Oakley, Michelob Ultra, and Peyton Manning for Bud Light.
National Football League
fromJezebel
2 weeks ago

Should Tom Brady Be Barred from Pizza Commercials? Jezebel Discusses

Tom Brady's Pizza Hut partnership fuels debate over athlete endorsements, dietary consistency, and whether wealthy retired players should promote food products.
fromThegistsports
4 months ago

New Snapchat data confirms the power and influence of women athletes on social media | The GIST

🌏 The women's sports fan community is global, growing, and connected. Globally, 62% of all sports fans follow women's sports, with 56% of fans noting their interest in the women's game is growing. Additionally 57% of women's sports fans surveyed said following athletes and creators makes them feel like part of a community. ♥️ Fans notice and acknowledge sponsors. As seen in previous data, these women's sports fans appreciate sponsors in the space - 69% want to see brands support communities built around women's sports.
Social media marketing
fromstupidDOPE | Est. 2008
4 months ago

NikeSKIMS Debuts Elite Athlete-Inspired Collection for Modern Women | stupidDOPE | Est. 2008

Nike and Kim Kardashian's SKIMS have officially unveiled their highly anticipated NikeSKIMS debut collection, marking a new era in performance-driven apparel for women. Combining Nike 's expertise in sports innovation with SKIMS' solutions-focused design, the first collection is tailored for the modern female athlete seeking functionality without compromising style. The campaign features over 50 world-class athletes, including Serena Williams, Jordan Chiles, Chloe Kim, Sha'Carri Richardson, Nelly Korda, Madisen Skinner, Romane Dicko, and Beatriz Hatz.
Fashion & style
Wearables
fromstupidDOPE | Est. 2008
5 months ago

Oakley Unveils HyperGrip Stunt Eyewear Collection With Justin Jefferson and Diana Flores | stupidDOPE | Est. 2008

Oakley’s Stunt Collection introduces HyperGrip™ Technology to secure eyewear during high-intensity activity, improving fit, retention, and visual performance.
fromBloomberg.com
5 months ago

Lululemon Bets on Stars of F1 and Golf to Move Past Yoga Roots

Lululemon Athletica Inc. is embarking on a big marketing shift by betting on a roster of athletes to help pull the yogawear brand out of a sales rut and grow beyond its downward-facing dog roots.
Marketing
National Football League
fromSlate Magazine
5 months ago

The Biggest First-Week College Football Game in Memory Is Coming. It's Clear Who Everyone Will Be Watching.

Arch Manning will lead No. 1 Texas against No. 3 Ohio State and stands as a commercially valuable, highly touted future NFL quarterback prospect.
Higher education
fromwww.esquire.com
5 months ago

NIL Goes to High School: Million-Dollar Teen Quarterbacks, Legal Battles, and Fast Cash

State NIL rules let high school athletes earn endorsement money, enabling costly purchases and emergency expenses and transforming high school sports finances.
Women
fromThe New Yorker
6 months ago

Women's Basketball Needs All the Stars

Paige Bueckers exhibited exceptional talent and marketability, impacting women's basketball significantly as a top recruit.
Women
fromNewsday
7 months ago

Unrivaled announces NIL deals with 14 college players, including JuJu Watkins and Flau'Jae Johnson

Unrivaled signs 14 top women's college basketball players to NIL deals for the second consecutive year.
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