#athlete-endorsements

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#womens-basketball #performance-eyewear #hypergrip-technology #prizm-lens #marketing-strategy #brand-expansion
Wearables
fromstupidDOPE | Est. 2008
1 week ago

Oakley Unveils HyperGrip Stunt Eyewear Collection With Justin Jefferson and Diana Flores | stupidDOPE | Est. 2008

Oakley’s Stunt Collection introduces HyperGrip™ Technology to secure eyewear during high-intensity activity, improving fit, retention, and visual performance.
fromBloomberg.com
1 week ago

Lululemon Bets on Stars of F1 and Golf to Move Past Yoga Roots

Lululemon Athletica Inc. is embarking on a big marketing shift by betting on a roster of athletes to help pull the yogawear brand out of a sales rut and grow beyond its downward-facing dog roots.
Marketing
National Football League
fromSlate Magazine
2 weeks ago

The Biggest First-Week College Football Game in Memory Is Coming. It's Clear Who Everyone Will Be Watching.

Arch Manning will lead No. 1 Texas against No. 3 Ohio State and stands as a commercially valuable, highly touted future NFL quarterback prospect.
Higher education
fromwww.esquire.com
3 weeks ago

NIL Goes to High School: Million-Dollar Teen Quarterbacks, Legal Battles, and Fast Cash

State NIL rules let high school athletes earn endorsement money, enabling costly purchases and emergency expenses and transforming high school sports finances.
Women
fromThe New Yorker
1 month ago

Women's Basketball Needs All the Stars

Paige Bueckers exhibited exceptional talent and marketability, impacting women's basketball significantly as a top recruit.
Women
fromNewsday
1 month ago

Unrivaled announces NIL deals with 14 college players, including JuJu Watkins and Flau'Jae Johnson

Unrivaled signs 14 top women's college basketball players to NIL deals for the second consecutive year.
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