Burberry's recent underperformance has stemmed from several factors, including inconsistent brand execution and a lack of focus on our core outerwear category and core customer segments.
I am confident that Burberry's best days are ahead, as we build on our strong foundations with the new 'Burberry Forward' plan aiming to reset our brand.
Schulman acknowledged Burberry's shortcomings and vowed to turn things around, stating that the recent drop in sales reflected a broader industry luxury downturn.
Analysts have indicated that all eyes will be on Josh Schulman and his strategic efforts to shore up the brand amidst its struggle to regain market confidence.
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