Burberry launches urgent turnaround plan to save the brand
Burberry is implementing a drastic strategy change after a 22% revenue drop, aiming for sustainable growth and a reinvigorated brand identity.
Burberry shares soar as new CEO Josh Schulman admits 'lack of focus on outerwear,' vowing to turn losses around
Burberry's new CEO aims to rejuvenate the brand and address significant challenges amid a luxury market downturn. The 'Burberry Forward' plan is a key strategy.
Burberry's turnaround chief plans 40m cuts and scarf bar' rollout
Burberry's new CEO has introduced a 40m cost-cutting plan to secure the brand's future and return to its foundational collections.
Burberry launches urgent turnaround plan to save the brand
Burberry is implementing a drastic strategy change after a 22% revenue drop, aiming for sustainable growth and a reinvigorated brand identity.
Burberry shares soar as new CEO Josh Schulman admits 'lack of focus on outerwear,' vowing to turn losses around
Burberry's new CEO aims to rejuvenate the brand and address significant challenges amid a luxury market downturn. The 'Burberry Forward' plan is a key strategy.
Burberry's turnaround chief plans 40m cuts and scarf bar' rollout
Burberry's new CEO has introduced a 40m cost-cutting plan to secure the brand's future and return to its foundational collections.
Will Burberry become a long-term victim of luxury downturn?
Burberry's brand value has plummeted by nearly $2 billion amid luxury market downturn and internal struggles. They face the challenge of re-establishing market relevance.
Burberry ditches avant garde for accessible fashion after investors check out
Burberry is pivoting towards broader market appeal under new leadership, emphasizing accessible fashion instead of exclusivity. Financial struggles prompt this significant shift.
Rod Manley to Leave Burberry as Chief Marketing Officer at Year End
Burberry's chief marketing officer Rod Manley is leaving the company later this year. Despite macro challenges, Burberry faces a decline in revenue and operating profit.
Burberry profits slump by 40% as demand for luxury goods slows
Burberry's profits dropped by 40% due to decreased demand for luxury goods in Asia and the Americas.
It's Confirmed: These Are The 5 Best Burberry Bags Money Can Buy
Luxury brands' cultural cache relies heavily on their iconic entry-level items like footwear, bags, and ready-to-wear apparel.
Burberry's legacy is not only tied to its timeless trench coats but also to its innovative approach in creating popular handbags.