Burberry's CEO Joshua Schulman has urged the UK government to reinstate VAT-free shopping for international visitors to boost luxury retail. He noted that the abolition of this policy after Brexit is causing overseas shoppers to avoid the UK. Schulman emphasized VAT-free shopping as essential for growth across the luxury sector, stating that restoring it could help the UK regain its status as Europe's top shopping destination. Competitors like France and Italy maintain tax-free options, which attract high-spending tourists, while the removal of VAT refunds has been heavily criticized by retail leaders.
Burberry's chief executive has called on the UK government to reinstate VAT-free shopping for international visitors, arguing that Britain could reclaim its title as Europe's leading luxury retail destination.
International consumers are not shopping in the UK to the extent that we would like, urging ministers to reintroduce the tax relief.
VAT-free shopping is a real lever for growth that would benefit the entire luxury and retail sector.
Competitor destinations such as France and Italy still offer tax-free shopping, giving them an edge in attracting high-spending visitors.
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