Boisvert, recognizing the limitations of traditional publishing, developed more engaging magazines targeting entrepreneurs and luxury lifestyles, leading to successful ventures that appealed to modern audiences. His business acumen extended to creating the Long Drive World Series, an innovative sports event. However, the COVID pandemic stalled his live events and prompted a critical examination of social media's impact on society. Concerned about the negativity pervasive in online spaces, Boisvert analyzed the business models of major platforms, concluding that their profit-driven engagement strategies hinder necessary reforms for a healthier online environment.
"Once I learned the model, it made sense to branch out and create something I was passionate about."
"It was a golf event like no other... bringing excitement to a traditional sport."
"I started asking: why aren't the big platforms fixing this?"
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