Dhruv Baker emphasized the potential of British charcuterie, stating, "To fulfill the potential of British charcuterie, we must be able to supply into the mainstream market reliably. Now, that time has come." His company The Curing Barn is making strides with expanded distribution, including their presence in Tesco at 230 locations, aiming to establish a solid foundation for this segment.
The spokesperson from Waitrose noted the growing customer interest in British products, stating, "Waitrose had been quick to jump on the emerging trend because their customers love backing British. The product is offering something different and is already proving popular." Their efforts flow from an increasing preference for domestic offerings.
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