The 2024 Bright Ideas in Travel list celebrates innovators tackling travel’s pressing issues with creativity, focusing on sustainability, community, inclusion, accessibility, and wellness to impact the industry positively.
This year, the honourees range from countries and airlines to nonprofits and startups, showcasing how diverse approaches - big and small - can lead to meaningful change in travel.
With 71 innovators impacting over 75 countries, the list emphasizes slow travel, citizen science in conservation, and community-driven tourism strategies that benefit locals while promoting sustainable practices.
The inclusion of wellness in this year's list reflects a growing recognition of the importance of health and well-being in the travel experience, alongside community and environmental concerns.
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