BMW UK's sudden announcement of no longer posting on X led to significant online backlash, especially in light of owner Elon Musk's recent perceived controversies. Users quickly connected BMW’s protest to the brand’s own historical ties to Nazi Germany. Critics, including politicians, suggested boycotts and ridiculed the move, pointing to the irony of BMW's past regrets regarding its use of slave labor during World War II. Despite the uproar, a company spokesman reiterated that they would still maintain activity on the platform, albeit in a non-posting capacity.
In a curious move, BMW UK's announcement to stop posting on X was met with immediate backlash, highlighting the controversy surrounding Elon Musk's recent actions.
Critics were quick to point out BMW's troubling history with Nazi Germany, illustrating the irony of their social media protest.
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